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Posts Tagged ‘Li Ning’

Is China The New Haven For Aged Italian Sportswear Brands?

Little known fact…one of the biggest sportwear brands in China isn’t worn by Kobe or by Beckham. Actually, Kappa isn’t endorsed by any sports stars but it since it’s acquisition by the Dongxiang group in 2002 the brand has seen increased sales of up to $486 million. Kappa which was once...
November 8th, 2009 | Nike | Read More

Will Li Ning’s Green Shoe Be A Success in China?

Will Li Ning
Today more and more sports brands have begun to create green products to attract the eco friendly crowd. This year Li Ning announced the release of an eco friendly shoe to compete with Nike and Adidas. Take a look at Li Ning’s “Green 001″ a shoe recently released in Spring 09. The Green...
August 20th, 2009 | China Design, Creativity and Design, Eco-Products in China, Running | Read More

Which Chinese Company’s Running Shoe Has The Best Style?

Which Chinese Company
It is a popular notion that the more stylish and attractive the shoe, the more likely youth will purchase it. This doesn’t always translate into making the sport of running more popular, but it helps shoe companies looking to gain a competitive edge in the market. Using our perceptive sense of...
August 5th, 2009 | Creativity and Design | Read More

“Night running is a world for young people…”

如果说，清晨跑步的基本上是老年人的话，那夜跑则是年轻人的天下。 If we say, early morning running is essentially for old people, then night running is a world for young people. ‘Night running groups’ [夜跑团] are small groups of young Chinese men and women for whom...
August 5th, 2009 | Running, Trends and Insights | Read More

Chinese Innovation Brand Series : Li Ning

Chinese Innovation Brand Series : Li Ning
As China’s economy continues to grow at a steady clip, Chinese businesses and brands also continue to see unprecedented growth. Many Chinese brands have yet to permeate global markets, instead taking bits and pieces from global companies and schlocking them as their own ideas to Chinese consumers. However,...
April 30th, 2009 | Miscellaneous | Read More