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Posts Tagged ‘Nike’

Is China The New Haven For Aged Italian Sportswear Brands?

Little known fact…one of the biggest sportwear brands in China isn’t worn by Kobe or by Beckham. Actually, Kappa isn’t endorsed by any sports stars but it since it’s acquisition by the Dongxiang group in 2002 the brand has seen increased sales of up to $486 million. Kappa which was once...
November 8th, 2009 | Nike | Read More

Are Celebrity Endorsements Dying Out in China?

Are Celebrity Endorsements Dying Out in China?
Access Asia consumer researcher Paul French recently declared, “After two decades of domination, it seems the days of celebrity endorsements in [Chinese] advertising are finally (and thankfully) drawing to an end.” Citing an “insider” Senior Beijing Ad Executive who made this...
September 24th, 2009 | Amway, Celebrities in China, Microsoft, Nike, Trends and Insights | Read More

Where does inspiration come from…? Part 2

Where does inspiration come from...? Part 2
enoVate senior designer, Kelvin Jin gives us another look at his sources of inspiration. Chinese Design 今天谈论一下设计，中国风格的设计。 我们在中国，但我们还没有在优秀的中国风格设计里生活。这是个很困难的过程，让我们通过一些图片来共同体会一番吧。我会把图片按生活中的事物到中国化的设计来一个梳理，顺便发几句牢骚。 01...
August 8th, 2009 | China Design, Creativity and Design, Miscellaneous, Trends and Insights | Read More

A Race Against Time

A Race Against Time
The following is a broad outline of methods involved in marketing Nike’s 2008 Human Race through social media. Social Media Marketing: Nike Plus Human Race As Nike gears up for Shanghai’s 2009 human race a year later, one can’t help but notice that almost all of the main sources for promoting...
August 7th, 2009 | Events, Miscellaneous, Running, Trends and Insights | Read More

Chinese Innovation Brand Series : Li Ning

Chinese Innovation Brand Series : Li Ning
As China’s economy continues to grow at a steady clip, Chinese businesses and brands also continue to see unprecedented growth. Many Chinese brands have yet to permeate global markets, instead taking bits and pieces from global companies and schlocking them as their own ideas to Chinese consumers. However,...
April 30th, 2009 | Miscellaneous | Read More