Shike: A New Marketing Model Thrives in Beijing

Beijing trend-spotter, cool-hunter and documentarian, Alessadro De Toni, comes through with an inside look at a new model for online marketing and shopping. Shike (试客) means “testing customer,” and is now a registered trademark and a new business model launched just a few days ago in Beijing....

February 3rd, 2010 | Advertising and Technology | Read More

Taobao Looks To Online Video To Better Target Chinese Youth

According to information from CR-NetRatings, video websites in China have approx 103 million registered users and the average time spent on video websites has increased to 7.6 mins. Armed with this knowledge Taobao (China’s premiere online shopping site) has recently launced it’s own video...

November 19th, 2009 | Advertising and Technology | Read More

Chinese Youth Fashion Goes ‘Red’

With the 60th anniversary of China upon us, we have been looking at youth trends which celebrate the nation. One of these, which has recently become popular amongst Chinese youth, is known as the ‘red trend’. As we all know, red is the national color of China; it is used to represent Chinese...

September 30th, 2009 | Chinese Nationalism, Taobao, Trends and Insights | Read More

Want To Buy A Snack in China? Head Online…

It’s a familiar snack scene at local Chinese grocery stores and quick-shop markets; rows of the same chips, peanuts and yogurts and the same mix of local and international brands. Chinese youth today are tired of the monotonous local snack scene so more and more Chinese youth are turning to the Internet...

September 15th, 2009 | Snacks | Read More

Why Young Chinese People Have Embraced Online Shopping

With the rapid growth of the Chinese internet in the past fifteen years, and perhaps China in general, many assumptions have been made (more often than not by Euro/American Sino-sceptics) about how China couldn’t or wouldn’t. While ebay flourished around the world, doubters said the same couldn’t...

August 28th, 2009 | Taobao, Trends and Insights | Read More

[Interview] Taobao A Popular Choice For Budding Chinese Entrepreneurs

More and more young Chinese people are setting up their own businesses on online shopping websites. According to the latest figures from Taobao, China’s largest online shopping website, 20% of their 1.83 million retailers are between the ages of 20 to 23. enoVate spoke to one of these numerous...

August 27th, 2009 | Miscellaneous, Taobao, Trends and Insights | Read More

Why The Spending Power of Chinese Youth Can’t Solely Be Measured By Taobao

This week we’ve been looking at online shopping, and so far much of our attention has been around mammoth Chinese ebay alternative, taobao. However, not all online retail sites which appeal to Chinese youth are based on taobao, neither are they a simple means of procuring a bargain item. For a while...

August 27th, 2009 | Miscellaneous, Taobao, Trends and Insights | Read More

Taobao item of the DAY: Shanzhai Yoda

Taobao….what a joy. You can get lost of the site so easily. Since its ecommerce week here at enoVate we wanted to highlight some of those often overlooked corners of taobao and the wonders you can find with a little digging. And what is better than Shanzhai YODAs! This Yoda doesn’t strike...

August 25th, 2009 | Miscellaneous, Taobao | Read More

How Online Shopping Can Help to Kick-Start Chinese Branding

After many years spent offering manufacturing services to international brands, many Chinese ‘original equipment manufacturers’(OEM) have gained a lot of experience. Their products are able to meet the requirements of buyers, with good quality and affordable price,but most of them do not...

August 25th, 2009 | China Design, Design Thinking, Miscellaneous, Taobao, Trends and Insights | Read More

Random Taobao Item of the Week: June 29th.

In this week’s random Taobao item of the week we have the option to buy a .05RMB value coin for only 5RMB! Wait, why would you pay for this?! Ah, it’s all in the sale. You, yes YOU the buyer can choose your own 伍分 coin from personal favorite year!!! Amazing! I know I’ve been...

June 29th, 2009 | Taobao, Trends and Insights | Read More

enovate

Posts Tagged ‘Taobao’