Time to enoVate.

As we all keep hearing, many great companies, brands, and ideas have come out during times of depression and recession. It is under these circumstances that companies are often more open to partnership and creative collaborations. As Steve Jobs stated in 2003 when the Dow was at historical lows over a 10-year period, ” Our belief was that if we kept putting great products in front of [customers], they would continue to open their wallets. And that’s what we’ve done. We’ve been turning out more new products than ever before, and Apple is one of the only two companies making money in the PC business.”

eno, our lifestyle brand here in China, has been fielding requests from both local and international brands looking for insights into the youth market that can lead to product design innovation. The most forward thinking and innovative are looking to turn out new products and better customer experiences throughout China. As we started listening more and more to what these brands were saying this got us thinking a bit. Since the China youth market is very fickle, with tastes changing at lighting speeds and other trends lasting longer then one could ever have predicted, many brands are struggling to gain the proper insights. In addition, many are having trouble localizing and executing their designs. Be it a brand creating new lifestyle shoes, or a consumer products company trying to better modernize their packaging to improve their brand positioning with China’s youth; they are seeking young and creative talent to help navigate the marketplace.

This, along with the desire to better inform our eno brand, led to the development of enoVate. An innovation agency within the bowels of eno. Actually, we are situated in the center of our giant bullpen of an office. We pump eno and our enoVate clients with knowledge about the latest youth insights, styles, and ideas surrounding china. In addition, we have develop our own innovation process to help brands create new products and service.

You can read more about our innovation process and view case studies at enovatechina.com but the in short, our goal is to not only provide insights but also to provide the design, development, and execution. Great ideas can die easily in China especially during the execution phase. We believe if you focus on great design across the entire innovation lifestyle and supply chain, you can disrupt markets.

Each of us here at enoVate has a passion and perspective on what we are trying to do. This will be the platform to share these ideas. I personally am passionate about how the many facets of design can better our daily lives and experiences. I look forward to sharing some of these ideas and also gaining your perspective.

[a johnwrede production]