Will you pay more for eco friendly products?

As we noted in our post yesterday, many young Chinese still don’t associate many brands with eco friendly products. But that doesn’t mean that they aren’t interested in similar products!

Yesterday enoVate’s Street Team hit the mall to interview young Chinese about their attitudes on eco friendly products. Check out some local fashion and hear what people are saying:

Humin Shi, a 20 year old from Shanghai, remarked that he really didn’t know much about eco products. Our Street Team brought along an organic cotton T and a regular T for comparison. When Humin felt both he said “wow! I truly think that the organic material is more smooth and comfortable.” Humin said he would certainly pay more for an organic T

These two were happy to learn that there were organic cotton Ts and other eco products on the market. Both said that they would certainly pay more for an organic T, as long as they knew it was truly an organic product that was better for the earth.

We encountered similar reponses. While a few people weren’t too worried about ecofriendly products, most people, after they learned a little more about the eco friendly organic T, said that they would buy the organic one, even if it cost more! As for how much more they would be willing to pay? Answers varied, but most suggested that they would be willing to pay between 20 to 50 RMB more for the shirt!

As eco week comes to close, enoVate will be compiling even more research. Look for more!